MOTION

“We’re doing the right things. Are we doing them the right way?” Here’s where the rubber hits the road -> vision without execution is just a dream, and execution without vision is just busywork. The revenue magic happens when they work together. Here’s what this powerful combination looks like in practice. Anticipation Instead of Reaction…

“We know what to do. We just can’t seem to get it done.” This happens all the time. You have everything figured out on paper. Your market analysis is thorough. Your positioning is distinctive. Your strategy makes sense. Yet quarter after quarter, you miss your revenue targets. This is the execution gap in action. While…

“We need more leads.” Who hasn’t heard this as a marketing leader? The obvious follow up questions are “What kind of leads, exactly? And why would those people choose you over competitors?” Unfortunately, you rarely get a satisfying response. This is the vision gap in action. Vision in revenue teams isn’t about inspirational posters or…